What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online.
The more people can find about you online, the more credible you are.
Especially if your blog is mentioned in big media outlets such as the HuffingtonPost.com, Entrepreneur.com, BusinessInsider.com, Forbes.com, LadyBossBlogger.com… if you haven’t heard of the last one, you have to look it up! 😉
My first blog was featured in the Huffington Post a year after I started it! I got the hookup from the owner of an incredible PR firm, Kristen Marquet. I interviewed her on July 12, 2017 and she introduced me via email to her Huff Post contact the day after!
A great way to start building your online presence is simply by interviewing people.
- It’s mutually beneficial
- You’re guaranteed to reach a new audience every single time
- If you want to interview me, email me at firstname.lastname@example.org
Note: Make sure to look for other bloggers that are within your general niche so that you get the audience you want looking through your blog, who you will hopefully be able to turn into followers on social media, or even better -> SUBSCRIBERS.
Click here to read why subscribers are better than followers and “The One Tool Every Blogger Wishes They Had Implemented Earlier“.
Why Email Is Better Than Social Media
Grab My List of 3 Reasons!
For a whole year, LadyBossBlogger was the hub for female entrepreneur interviews until I expanded to accepting guest posts as well.
People called me a ‘blogger’ for a year when I had written exactly ZERO blog posts. 😛
- I had hundreds of posts on LadyBossBlogger
- I edited 100% of them and written exactly 0%
My blog was more of a media hub than anything and I was the publisher.
If you notice, there is a common trend among the HuffingtonPost.com, Entrepreneur.com, Forbes.com – they all have a BUNCH of writers, yet no one knows the writers by name per se, but we all know the hub they write for.
I didn’t start out with a plethora of knowledge. I honestly had no idea what I was doing, all I knew was that I had just moved to a third world country (I started the blog in Honduras) and I needed to make money online somehow because my ‘wedding industry skills’ meant nothing there… especially because I couldn’t even speak Spanish!
So I bought my domain name thinking “I want to become a Lady Boss by Blogging about Lady Bosses”. And off I went sending out a bunch of emails to ladies I admired asking to interview them.
Through editing their interviews and publishing a new blog post every single day for 365 days, I learned an incredible amount – all from firsthand accounts!
It was as if I had 365 mentors guiding me along my path towards becoming an entrepreneur! I couldn’t afford a mentor, but I didn’t let that stop me from obtaining the information I wanted to learn and compiling it in one central location.
By doing so I was not only creating something valuable for myself, but obviously from the likes and shares I was getting, I was creating something of value for a whole bunch of other people too! And THAT is what made the blog a wild success.
Another reason the blog did so well was because of all the systems I had in place. It was;
When things are easy, people like and do them. 😒 You know what I mean.
I had ONE interview that I would send to everyone. Those were the specific questions I wanted answers for and they were relevant no matter what industry people were in. Every business owner looks at things differently and has different experiences so even though the questions were the same, the answers were always interesting and different.
Make sure to set up a CONSTANT and a VARIABLE. I hate math, but I love that analogy.
People like patterns and consistency, so give it them!
My followers always knew what to expect and when. I posted a new interview EVERY SINGLE DAY at 6PM CST and would blast it out to my social media following right afterwards. I personally started looking forward to what people answered for my question “What are your favorite business tools/resources and why?”
I was a reader of my own blog. Ask yourself this: would you want to read your own blog?
👉 Imagine this, it’s been a long day and you want to relax and watch some TV or some YouTube Channel, but when you turn it on to digest the content you want, it’s not there. Same thing goes towards your blog, if the content people want to digest isn’t there consistently, you’ll lose them.
Now some of you who don’t follow shows are thinking, I’m not loyal to any show I just find what’s online, and that is EXACTLY the point. The problem is that the internet is so cluttered with information all vying for our attention that if you don’t stand up and stand out CONSISTENTLY, you’ll just fade into the background – or worse, become part of the noise.
Which brings me to my next point, your blog’s branding MUST be on point.
Brand Your Blog or Die A Slow Blog Death
I use Canva.com to create all my graphics. It’s free, it’s easy and it’s amazing! I learned about it through my interviews when literally 15 interviews in a row all mentioned this amazing resource called Canva, so I decided to try it.
You can even design your logo using Canva! Johanna King created a course called “How To Create A Logo For FREE In Canva” that I highly recommend you check out!
Canva has figured out all the dimension for each type of post so all you do is click on what you want to create and share it.
It saves each of your designs so you can reuse them. What I did was use my signature color pale pink color and created 6 of my signature designs that I used over and over again.
MAKE SURE TO BRAND EVERY SINGLE ONE OF YOUR DESIGNS.
What I mean by that is include your website or hashtag or something to let people know where the graphic came from.
Once I had my designs set, all I had to do after that was swap out the text or pictures for each post. For example, all my guest posts would start with a branded title like the one below. They all look exactly like that, except for the text. It’s simple, powerful, feminine, and straight to the point.
Click the image to read “How To Build A Brand That Lasts” on LadyBossBlogger.
Additionally, all my designs are squares to make it incredibly easy to share on ALL social media platforms without resizing.
Now Canva has a resizing tool, which you have to pay for, but all you have to do is create one design and Canva will automatically resize and reposition the photos and text for you to share on each platform. I only use their free platform so I don’t know how well it works, but if that’s something you find valuable, try it!
For all my interview posts I would ask each person for 5 images of themselves and simply plop them in my templates.
Below is Emily Lyon’s interview photos – she started a massive promotional model empire with just $80 in her pocket!
Below is Porsha Kimble’s interview photos – she helps home bakers learn to price, decorate and master the business aspect of running a home-based business.
Notice how the structure is exactly the same, just the pictures and text are different. Make it easy for yourself and create a system to follow in regards to your blog posts and the pictures you use on them! Don’t copy what I did – make it unique to your brand! 😘
Ideas for high value blog posts
- Expert interviews
- How To [fill in the blank]
- Comprehensive review on a product or service
- Tutorial on a product or service
- Create a list of something
- Guest post on specific topics
- Publish online courses/e-books
- Share recipes, DIY projects or things people can create
Your blog posts should ideally ALWAYS SOLVE A PROBLEM or teach people something.
If you are not an expert, don’t pretend to be. That is what interviews and guest posts are for! You can also mix and match several high value blog ideas together, for example, currently this blog post is a HOW TO post “How To Build A Credible Blog And Stand Out Among The Rest” but I’m going to add a LIST below to summarize the main points I have talked about so far.
Collaborate with other bloggers and media outlets to gain credibility.
Consistently create quality content and brand it to make your blog stand out!
Now if you’re blogging to share information or to generate brand awareness, you can stop reading.
But if you’re blogging as a business or want to make money blogging, keep reading.
In order to make money blogging, you must understand the 5 Touch Rule and The Buyer Cycle.
The 5 Touch Rule
Before people decide to book your services, buy your products, or decide to work with you in general, they’re going to do some online research (tying right back to the very first sentence of this blog post waaaaaay up there☝) and it will take more than one try to win them over.
Studies have shown that most prospective customers need to be “touched” at least 3 times before they respond to a sales request. Meaning three points of contact from your brand. For example;
- They research how to solve a problem they have and find your blog
- They see a post from your business on social media and check it out
- They subscribe to your list and start receiving your emails
Why Email Is Better Than Social Media
Grab My List of 3 Reasons!
Now, if they don’t respond by the fifth touch, the likelihood of them responding is very low (but not impossible)! If you call yourself an expert in your industry, or promise some kind of service, people want proof, and the best way to provide that is by guest posting on prominent blogs/websites or being interviewed on your expertise and obtaining AMAZING 5-STAR REVIEWS.
While having your own blog is good, having someone else talk about you as a reference makes you look even better!
Visibility creates opportunities. Learn how to get interviewed on LadyBossBlogger here.
The more articles and reviews they find about you and your business, the more credible you are. A huge deciding factor that makes people want to work with you is if they derive value from your blog posts. Your blog is an extension of your business, or if you want to blog full-time, it literally IS your business.
Your blog is where people learn about you and why CONTENT MARKETING WORKS.
Content Marketing = Business Blogging.
It doesn’t matter what kind of business you have or want to create, if you can show someone that you’re willing to give them incredible value for FREE on your blog, they will more likely trust you and want to work with you.
Know The Buying Cycle
Before anyone decides to buy from you, they go through a series of steps;
- Information search
- Vendor search
- Purchase decision
The purpose of your blog or guest posting on someone else’s website should be to generate leads to get new people into your funnel or email list. You’re tapping into their audience, so make sure to make the most of it!
Your next job is to convert the ones that check out your platform into customers or loyal followers. Create a short-link (I use bit.ly) for each link you place on guest posts to help you track how many clicks you’re getting from that particular website or post.
When you’re creating content, make sure to address all 4 stages of the buyer’s cycle when you’re thinking about what you want to write about. For example;
- Awareness – I am writing a post about how effective content marketing can be for your business and converting readers into buyers as well as how to make your blog stand out and be credible.
- Information search – If you google “Elaine Rau” or “LadyBossBlogger” you will find me all over the web because I have created lots of content and have been interviewed on lots of sites similar to mine. The more links you have going back to your site, the better you will rank in SEO searches because it shows that you’re relevant.
- Vendor search – People will look for other brands out there and find that mine is amazing and become a LadyBossBlogger sponsor 😜 hehe!
- Purchase decision – People will like what they see and want to get interviewed on my blog or become a guest blogger in order to reach my audience and expand their own.
Create Quality Content
People search online to find information, IF they find you, they can reach out, but they have to be able to find you first! I have listed a few ways that people can do so;
- SEO – Search engines reward businesses that publish quality and consistent content.
- Social Media Marketing – Your content marketing strategy comes before your social media strategy, I mean you need content from your blog to blast out right?! 😝
If Content Is King, Distribution Is Queen
You can have amazing content, but if it isn’t seen, you might as well not have wasted your time creating it. It’s just like you can have a wonderful idea, but if you don’t do anything about it and no one except you knows about it… well, NO ONE KNOWS!
Make sure you’re also promoting your content so that it’s seen! The best part of content marketing is that you are sharing a piece that solves people’s problems, which in turn helps you because you are showing that you can be that person who can solve that problem!
Unique content creation is one of the best ways to get visible and establish credibility online.
The end goal with content marketing is to stimulate interest in your brand’s products or services through online articles with the end goal of earning trust, brand awareness and sales. You need to keep all these things in mind when you’re blogging for business.
Click here to learn HOW TO MAKE MONEY BLOGGING THROUGH AFFILIATE MARKETING.
Elaine Rau is an international blogger who interviews female entrepreneurs and blogs about business, entrepreneurship, blogging and social media. She has been featured on the Huffington Post, READY Publication, and numerous websites. Read her interview on LadyBossBlogger here.
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