Today is February 18, 2018 so at this point I have been growing my following for exactly a year and a half.
Even though my following has been growing steadily, my engagement was staying the same? It didn’t make any sense.
Below is a picture I posted on April 22, 2017 when I had about 4,000 followers. At that point I hadn’t switched to a business account so that is why some insights aren’t available, but I was getting a decent amount of likes (181) for the amount of people for my reach (724), meaning 1/4 of the people that saw my post, liked it.
Fast forward to January 6, 2018.
I had about 13,000 followers by now and was getting a ton more comments and saves, but still felt my likes were rather low for the amount of followers I had. In this particular case, my reach was 2,598 which got 364 likes resulting in only about 1/7 of the people I reached to engage with me.
So I signed up for Socialite Media, a social media marketing company.
I actually interviewed the founder, Vanessa Barthelmes, on LadyBossBlogger back in March 9, 2017 which is how I learned about her! So I trusted that she would take care of my account.
Since I signed up I’ve seen tremendous growth in likes, engagement, comments, saves and profile visits!
My reach on Heather Monahan’s photo below was 3,840 and got 982 likes which means that about 1/4 of the people I reached engaged with my post!
I also broke 1,000 likes for the first time a few days later!
That is VIRAL post status! In order to make the coveted search page on Instagram, you need at least 1,000 likes. Additionally, for the amount of people I reached, almost EVERYONE engaged with me on this post – 1,166 out of 1,478 people!
My follower growth has also increased tremendously – in a week I gained 1,000+ new followers!
Now, initially during the first week I started, I was having some issues with Vanessa’s system and I wasn’t getting the response I wanted, it as honestly quite spotty.
Some posts would do well and other’s wouldn’t. I am very systematic with my posts, I always post at the same time (6PM CST), use the same hashtags, and post the same things, so I didn’t understand why some posts would do well and others flopped.
So I told Vanessa that I would like to cancel.
Immediately she contacted her developers to make sure the systems were set up right on my account, gave me a free week of service, and it has been smooth sailing ever since. Even though she lives in Paris, her response time has been impeccable and her customer service immediate! I was super impressed!
Because of her incredible customer service, I have added my personal Instagram @elainerau to the care of Socialite Media as well!
My personal account used to be simply a personal account, but since signing on to her service, I have made it a business account so I can track everything. All I currently know is that I was averaging 100-200 likes per post with my 5,873 followers and now it’s well over 600 likes per post!
Sign up for Socialite Media to fast track your Social Media Growth.
And let me know how it worked for you in the comments! <3
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Latest posts by Elaine Rau (see all)
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